Polypipe Building Services (PBS) has promoted Simon Russell to the role of UK Sales and Marketing Director.
Following a period of commercial growth for the business, Russell's promotion will support Genuit Group's wider business aim to create clearer, customer-focused divisions and enhance collaboration.
"Working as one unified team is essential for marketing and sales," Russell explained. "Both departments are integral to supporting Polypipe Building Services' strategy, and they share the same objectives and support the same sales pipeline. We take a closed-loop approach, with marketing supporting sales through meaningful customer engagement, a clear value proposition for our brand and targeted market insights that inform product development."
Russell has been with PBS for over two years. In his previous role as Regional Sales Director, he drove revenue growth through effective market analysis and execution of sales strategies, implementing cross-functional collaboration across marketing, operations, and the wider leadership team.
His appointment follows a wider leadership restructure within Genuit. Alongside Tom Murray's appointment as Managing Director of Polypipe Building Services, Andy Cullum, formerly Managing Director of PBS, has taken on the new role of Managing Director of the Commercial Buildings Segment within Genuit's Water Division.
