Frontline Bathrooms has launched its new Spring/Summer 2026 Price Crash brochure, created for the trade and designed to make selling, specifying and ordering bathroom products simpler, faster and more commercially effective.
Featuring more than 1,000 discounted in-stock products, the new brochure brings together some of Frontline's best-selling lines across sanitaryware, furniture, brassware, showers, baths, enclosures, wetroom panels, radiators, lighting, ventilation and bathroom technology, with savings of up to 60% available across selected ranges.
The Price Crash brochure has been developed with the merchant counter and showroom environment firmly in mind, giving teams a clear, easy-to-use sales tool that supports everyday conversations with customers while also streamlining the order process. Each product entry clearly shows the RRP, the new promotional price and the product ordering code, helping trade customers quote with confidence and place orders quickly, without unnecessary back-and-forth or product ambiguity. A key feature of the brochure is its inclusion of ready-made bathroom bundles and suite packages, offering simple solutions when customers are looking for a complete bathroom.
To further support profitability, the brochure also includes a lighter trade code beneath each listing, allowing merchants and retailers to identify their own buying price at a glance and understand margin opportunity with ease. This has been introduced to make the brochure as useful commercially as it is practically, helping trade customers make faster decisions on the products that best suit each customer.
The launch also reinforces Frontline Bathrooms' commitment to supporting merchants and retailers with products that offer both value and reliability. The brochure includes a wide mix of Frontline's own brand Aqua products, which are distributed exclusively by Frontline Bathrooms, with recent supply chain cost increases currently being absorbed across Aqua wherever possible to support price stability and help trade customers protect margin in a challenging market.
Darren Allison, Managing Director at Frontline Bathrooms, said: "Merchants and retailers are operating in a market where customers are still looking for good design, reliable quality and clear value, but they also need the confidence to make decisions quickly.
"Price Crash has been shaped around that reality. It gives trade teams a practical way to open up stronger conversations at the counter and in the showroom, whether they are helping a customer complete a full bathroom project or identifying the right product to finish a job.
"We have focused on the lines we know perform well, supported by stock availability and straightforward ordering, while continuing to work closely with our supplier base to maintain price stability across Aqua wherever possible, so merchants and retailers can sell with confidence while protecting their own commercial position."
Available now, the Spring/Summer 2026 Price Crash brochure is designed to help trade customers make the most of Frontline's discounted product offering while keeping the quoting and ordering process clear, efficient and profit-focused.
For more information, visit www.frontlinebathrooms.co.uk.
