NAIROBI: Wickes managing director, Jeremy Bird, and a team of fundraisers reached the summit of Mount Kilimanjaro, Africa's highest mountain, yesterday.
NAIROBI: Wickes managing director, Jeremy Bird, and a team of fundraisers reached the summit of Mount Kilimanjaro, Africa's highest mountain, yesterday.
Mr Bird and his team used the trip to raise £50 000 for Leukaemia Research, from colleagues, friends and family.
Bird also completed the Three Peaks Challenge for Leukaemia Research in 2008. Bird said: "Climbing Mount Kilimanjaro will be one of the toughest challenges any of us have ever undertaken. Many of our group have never climbed a hill, let alone a mountain - so this could be called an act of insanity. However, we're a determined bunch of committed and highly competitive individuals who want to take on an extraordinary challenge and raise money for a really worthwhile cause."
The partnership between Wickes and Leukaemia Research began in 2006 and so far colleagues and customers have raised more than £800,000. The relationship has been extended into 2010, where Wickes will be one of Leukaemia Research's key supporters during the charity's Big Five-0 campaign and aims to smash the £1m fundraising target.
Kate White, director of fundraising at Leukaemia Research, said: "Wickes have taken part in some extraordinary fundraising events during their partnership with Leukaemia Research, but this has to be the biggest."
